Diana Revenge Dress to Sell for £220,000 Thirty Years After Iconic Moment
Last update: September 11, 2026
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She knew everyone was watching. And she made sure they would never forget it.
The legendary revenge dress worn by Princess Diana is going back under the hammer, reports cbinews.tv.
The slinky off-the-shoulder black silk gown with a chiffon train and daring asymmetric hem by Greek designer Christina Stambolian.
It was June 1994. That same evening, Prince Charles, now King, had admitted on ITV that he had been unfaithful during their marriage. The interview had leaked days before.
Diana ditched her planned Valentino for something far bolder. Stylist Anna Harvey said she wanted to look a million dollars. She arrived at the Serpentine Gallery party in sheer tights, black heels and that pearl choker. Pop culture history was made.
Sotheby's global head Morgane Halimi told cbinews.tv that Diana understood fashion as a language and reclaimed her own narrative through what she wore.
This dress turned heartbreak into power dressing and set the template for modern celebrity image control.
It was last sold by Diana herself in 1997 among 79 dresses to raise money for cancer and Aids charities. Glasgow buyer Briege Mackenzie paid £39,098, saying she could not fit in it but wanted to support Children First.
Briege now says selling after her husband Graeme died feels poignant, noting that bidding together was one of the great days of their life. Part of the proceeds will go to Royal Edinburgh Hospital.
Diana's black sheep jumper sold for £920,000 in 2023 and her Jaguar from that night sold for £66,250 this year.
Sotheby's will tour the dress to London 18 to 24 September, then Hong Kong in October, Geneva in November, before the New York sale on 9 December. A rare 1997 catalogue signed by Diana and Stambolian, crediting Prince William for the auction idea, will be sold with it.
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