Apple Raises iPad, MacBook Prices Amid Chip Cost Surge
Last update: June 27, 2026
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Feeling the pinch? If you’ve been eyeing a new MacBook or iPad, you might want to sit down before checking the price tag.
Right, so Apple’s just bumped up the prices on a bunch of iPads and MacBooks, and it’s all down to those pesky chip costs going through the roof.
Turns out the massive demand for memory and storage chips from the AI industry means Apple can’t keep swallowing the extra expense anymore. Nvidia and co. are hoovering up all the supply, leaving PC and phone makers scrambling. Micron and other suppliers have pivoted hard towards AI hardware, so everyone else is paying the price — literally.
What’s gone up? Quite a bit, actually. The entry-level Neo laptop, which only launched a few months ago, has jumped from $599 to $699. The MacBook Air with 512GB now sits at $1,299, up from $1,099. Fancy a MacBook Pro with 1TB? That’ll be $1,999 now, instead of $1,699. Even the iPad Air 128GB has climbed to $749 from $599. And it doesn’t stop there — both HomePod speakers and the Apple TV box have had price hikes too.
iPhone fans can breathe easy for now. Apple’s left its flagship product alone, but everything else is feeling the squeeze.
Apple basically said they’ve held out as long as they could. In a statement on Thursday, 25 June 2026, the company noted: “We have never seen a component price increase this much, this quickly,” adding that the adjustments were needed to offset higher manufacturing costs.
Wall Street wasn’t thrilled. Apple shares dropped nearly 5% after the news, and Dell took an even bigger hit at over 8%. Analysts reckon other tech brands could be in for a rougher ride because they don’t have Apple’s cosy supplier deals to soften the blow.
Ben Bajarin, CEO of tech consultancy Creative Strategies, wasn’t surprised. He said the memory market is still under “severe pressure” and it’s likely to stay that way for a while yet.
Apple did see this coming. Back in April, CEO Tim Cook warned on earnings call that memory costs would start eating into profit margins after June. He said the company was expecting “significantly higher memory expenses” and that the impact would only grow in the months ahead.
So, if you were planning an Apple upgrade, your wallet’s about to feel that AI boom too.
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