£59 to see Your Name on World Cup Screen, Says FIFA
Last update: June 9, 2026
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Fancy shelling out £59 just to see your name flash up on a big screen before a World Cup match? FIFA's betting you do.
So, here’s the deal. FIFA is now flogging what they’re calling “Super Shoutout” slots for this summer’s World Cup — and it’ll cost you $79, or about £59, to get your name on the big screen at a group-stage match.
Sounds like you’re buying a moment of fame during the game, right? Not quite. According to cbinews.tv, while the checkout page teases that your name appears “during the match” and “at the right moment”, the small print says otherwise. The shoutouts are actually shown pregame only. No mid-match glory, no injury-time cameo. And FIFA’s not promising how long it’ll stay up, where on the board it’ll be, or even that everyone in the stadium will see it.
Here’s how it works: all 72 group-stage games are listed. You pick the match, choose which team you’re backing, and buy up to four slots in one go. That’s $316 before tax if you max out. Pop your name in — rude words are filtered out — scroll through the Ts&Cs and privacy notice and wait. FIFA won’t charge your card until they’ve approved your shoutout, and they can bin it off at their “sole discretion”. Sales close 72 hours before kick-off, and it’s all first-come, first-served.
FIFA also makes it clear this is just for the “in-stadium experience”. Don’t expect TV coverage or a clip for your socials. Duration and placement? Not guaranteed.
This isn’t the first time FIFA’s taken heat over costs ahead of this summer’s tournament. Ticket prices have already sparked complaints to the European Commission, with Football Supporters Europe calling them a “monumental betrayal of the tradition of the World Cup”. FIFA’s defence: North American fans regularly pay hundreds for sport, and the cash gets reinvested in football globally.
Oh, and remember that stadium bottle row? The Athletic reported last week that FIFA U-turned on banning fans from bringing empty 1-litre transparent bottles into venues — except in Mexico, where the change hasn’t landed yet.
So, £59 for a pre-match name drop. Bargain or daylight robbery? You decide.
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